One day, I decided to turn off social media, open my laptop, and just write about the things I bet a lot of us are quietly dealing with. This is where I’m writing it all down, unpolished, as I actually start a business “basic.”
Set up your business basic and grow from there. You don’t need everything at once. Just start and then it will all make sense.
We all are! Yes it’s scary. But you have to start if you really want this for yourself. Once you get going, that scary will turn into excitement.
I write about the honest parts of what it actually takes to start a business from a beginner’s perspective.
I create products that give you the basic tools, explain how to apply them, and help relieve the overwhelm.

You don't get ready and then start. You start, and getting ready happens by doing.

My real first day — the questions, the confusion, and setting up hosting before I could talk myself out of it.

The most exciting and scariest day of this whole build — small fires, an SSL scare, and a fear that showed up right after everything worked.

This is the checklist I used to finally start — the real, plain version, with a bonus set of AI prompts inside. Think of it as your first BOP: a nudge to start before you feel ready. It’s my gift to you.

25 years tending bar in Las Vegas, a few businesses that never stuck, and one that finally does. I write about starting basic and doing it scared — because that’s actually how I did it.